Sonia Rykiel Plans To Open New York City Store
Joining the Madison Avenue Boom of 2016
Designer Sonia Rykiel is planning to open a 1,900-square-foot store at 816 Madison Avenue New York City in February. The store will stock the French brand's ready-to-wear collections, fur, leather goods, shoes, and children's wares, in addition to speciality items designed specifically for the location by Sonia Rykiel creative director Julie de Libran. Sonia Rykiel had previously operated a shop at 849 Madison Avenue, which closed in May 2011. The opening marks the beginning of “a global acceleration strategy for Sonia Rykiel in the U.S. market,” a spokeswoman for the brand confirmed. Additionally, this past spring, Rykiel briefly transformed her London, Tokyo and Paris shops into a new breed of pop-up shop.