Iris Apfel Introduces ‘Wisewear’

The 94-year-old style icon, Iris Apfel has now launched her own line of wearable tech. The icon revealed her ‘Wisewear’ collection, consisting of three different bracelet designs; the classic Kingston, the modern Duchess and the body and edgy Calder, at Las Vegas this week. The jewellery is highly fashion-forward with great design that we’d actually want to wear and also tech-forward with built-in geolocated distress messaging, activity tracking and haptic feedback. It also gives real time alerts to keep track of your mobile notifications throughout the day. “If a technology is going to strive to save my life, then at least take the next step to make me look good while doing it,” she said about her designs and added; “While technology is measured by the ability to invent something new, something novel, fashion is measured by the ability to introduce a design that can remain forever classic”. Considering the age of Iris Apfel, this is a huge!

Now, the pieces are on sale for $300 each, online at WiseWear.com.