Proenza Schouler Spring/ Summer 2016 Ad Campaign

For their Spring/Summer 2016 campaign, designers Jack McCollough and Lazaro Hernandez of Proenza Schouler tapped California-based photographer Zoe Ghertner to work with an all-women cast and crew. Styled by Marie Chaix and art directed by Peter Miles, the ads are fronted by Selena Forrest, Olympia Campbell and Nicole-Antonia Spagnola. The New York-based designer duo behind Proenza Schouler Jack McCollough and Lazaro Hernandez, who will unveil their new fall collection at New York Fashion Week, said the images are out to evoke “a very honest, personal feeling that was confident and individualistic.” The ads are slated to break in March issues of Vogue, Harper’s Bazaar, Interview and W as well as biannual publications such as Love, Purple, Pop, Self Service and The Gentlewoman.