Giorgio Armani Spring/Summer 2016 AD Campaign
New Normal by Peter Lindbergh
Giorgio Armani revealed the New Normal ad campaign Spring/Summer 2016. The images were taken by Peter Lindbergh in Paris and see the beautiful Nadja Auermann, Yasmin Le Bon, Stella Tennant and Eva Herzigova. Rather than feature looks from the spring runway show, Armani spotlights classic looks made for “everyday life”. The women look gorgeously all-natural in relaxed suiting, casual shirting and trousers."I wanted four iconic women with a strong personality to show that female beauty is ageless," said Giorgio Armani. "I chose Peter Lindbergh, with whom I have collaborated before, because his photos are timeless and without artifice. I wanted to convey a sense of reality, of clothes that complement, with spontaneity and elegance, the normality of everyday life.