McQ’s Digital Fashion Show
The ‘no show’ show
McQ by Alexander McQueen have unveiled its Fall/Winter 2016 Women’s and Men’s Collections on their social media channels and McQ.com. The digital show has featured the full looks of the collection shot by the photographer Brianna Capozzi, videos filmed by Sharna Osborne and photos documenting the whole process, shot by Caroline Sodergren, which all together gives an insight to the collections from different aspects.
While the women’s collection resembles the 70s and 80s in Tokyo and the strip clubs of Shinjuku, the men’s collection has the classic McQueen codes like Scottish tartans and Fairisle knits.