Florence Welch As The New Gucci Ambassador
Watches and Jewelry
Florence Welch is announced as the new ambassador of Gucci timepieces and jewelry for 2016. The singer previously wore Gucci outfits on a Florence + The Machine tour, so this is not the first collaboration between the two. The creative director of Gucci Alessandro Michele who has known her since then, explained; “Florence has become a good friend, but I wanted to work with her primarily because she is an exciting artist". The singer will also wear a custom made Gucci piece to the 58th Grammy Awards in which Florence + The Machine has a number of nominations for their latest album How Big, How Blue, How Beautiful.