Lykke Li x Gucci

When music collides with fashion, the results are always enchanting. This argument goes also for the latest collaboration between Gucci and the Swedish pop singer-songwriter Lykke Li. The artist shows off the Lady Web Bag from the brand’s Spring/Summer ’15 collection together with some of the key pieces she is rocking. The video highlights Lykke Li’s creative process as she plays the guitar, visits the record store and rests in a gorgeously decorated home with jewel tones. Watch the fairytale-like video exclusive revealed by Nowness here.