DESIGN

Life Paint

The new luminous paint by Volvo for cyclists

Volvo is now turning its radar to safety on two wheels with “Life Paint”. The new safety spray is aimed to increase visibility of cyclists and other vulnerable road users. The spray is invisible at daylight and glows only with the glare of car headlights. Transparent, easily washed off and removed; the spray will definitely become a game-changer within the cycling industry.  The can is currently being trialed at six London and Kent-based cycling shops and will expand both nationally and internationally if successful. Time to strip off from your “not-so-stylish” reflective stripes. 

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