FASHION

First Gucci Ad by Alessandro Michele

A new era for the maison.

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This season Gucci was the topic for everyone. After Frida Giannini’s sudden departure from the brand, we all talked about who would be replacing the great creative director. After a great dose of surprise when we learned that it would be Alessandro Michele, it was all full of curiosities. Now, we are seeing the first ad released by Gucci directed by Michele. The brand has moved on from Mert and Marcus and decided to work with Luchford. The artist has managed to give the campaign a rather vintage feel with a real life scenario. The photos are set in a run down apartment that is furnished only with an oriental carpet and sofa and features Julia Hafstrom and Jack Chambers. Let go of the glamorous mood we are all used to seeing from the brand – the new Gucci is much more modern and current.

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