FASHION

Max Mara’s New Bag

Inspired by the Whitney Museum

While seeking for inspiration, Max Mara turns itself to the new Whitney Museum and its new hot-location. Designed together with the Renzo Piano Building Workshop, “The Whitney Bag” is the souvenir you want to bring back from the museum. The bag chooses the museum’s new structure as a primary design element and features ribbed leather panels and structured top handles – all resembling the architectural setting of the museum. The limited edition gray version is already sold out, but if you are in it for the black, tan and Bordeaux version be sure to mark May 1st into your calendar – the date of the Museum’s grand opening. 

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