FASHION

Style.com to Relaunch as a Global E-Commerce Site

Set to happen this fall

The exciting news have arrived from Business of Fashion last night. According to the platform, Style.com is getting a make-over and is set to relaunch as a global e-commerce site this fall. The plans include Conde Nast moving Style.com’s editorial content to VogueRunway.com that will take its place under the umbrella of American Vogue. The change will start in the UK this fall and will expand to the US, Asia and Europe from the beginning of 2016. When the transition is complete, Conde Nast aims to target its potential customer base of over 300 million people by letting them shop directly from its editorial content. The site is set to relaunch with the existence of 100 to 200 brands and will feature gadgets, beauty, gifts and art – all representing various of Conde Nast’s publications. The fashion world is getting ready for a new era in online shopping – make sure you gear up with your credit card in hand.

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