FASHION

A New Fashion Social Media by Net-a-Porter

Meet “The Net Set”

Bad news for your bank account! Net-a-Porter is getting ready to unveil a new social network “The Net Set” focusing on fashion. The website that is set to merge with Yoox to create a new online-luxury empire will allow users to interact and share images like other social networks but this application will analyze the images and find the closest match in Net-a-Porter’s stocks. The application, which is set to be released next week, will start off with an invite-only customer base in limited quantities of 15,000 people but will the base will be enlarged as time passes. Social media and e-commerce fusing is definitely not groundbreaking but considering Net-a-Porter’s customer base the results will definitely be interesting. Make sure you keep your credit cards close by.

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