FASHION

Dirk Standen Moves to W Mag

Farewell to Style.com

dirk

A couple of weeks ago Conde Nast announced plans regarding a change in Style.com by turning it into an e-commerce site while moving the editorial content under the Vogue umbrella. This apparently caused some controversy in the company with the staff layouts. Dirk Standen, the editor-in-chief of Style.com and the man who has been named in the BOF 500 list in the last two years has been tapped by W Magazine. Standen will take the role of digital creative director under Stefano Tonchi and will control the online strategy. W digital is currently behind its competitors like Elle.com, Vogue.com or Style.com with the number of visitors and we are getting ready to see it this situation will change with the addition of Standen.

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