Prada’s Sales Are Still In Decline

2014 was not a great year for Prada with net sales dipping 1 percent while profits went down 28 percent. The iconic Italian maison just announced the first set of results for 2015 and things are still not going great. According to the CEO Patrizio Bertelli, the difficult conditions in Hong Kong and Macau have let to a profit decrease of 44 percent in the area. On the contrary, Prada’s sister brand Miu Miu has outperformed most of the brands in the Kering group with an increase of 19 percent in revenues. We can’t help but hope for Prada to sort it all out in the near future.