DESIGN

Apple Watch takes over Selfridges

Apple stages a floral takeover of Selfridges' windows

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Apple Watch has taken over all 24 of Selfridges Oxford Street London's world famous windows with a fantastic flower display. Apple launched a new Apple Watch advertising effort in London, decorating the 24 windows of the Selfridges department store with a massive floral installation. Each window has flowers that were inspired by the flowers that can be found within the "Motion" face on the Apple Watch. The installation features 24 large, 50 medium and more than 5,000 small flowers - from poppies and chrysanthemums to dahlias. There are eight different flower variations decorating the windows, each of which was scaled, sculpted, and hand-painted by artists. The floral window displays will run until 13 October.

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