Freja Beha Is The Face Of Byredo’s Latest Campaign

The coolest Scandi fragrance, Byredo has launched Rose of No-Man’s Land – their tribute to the brave nurses of the First World War, at the time often referred to as “roses of no-man’s land”.

The perfume contains a soothing and original mixture of pink pepper and Turkish rose petals with raspberry blossom and a base of papyrus and white amber. For this amazing flowery-fresh perfume’s campaign, Byredo partnered with Danish model Freja Beha Erichsen, photographer Craig McDean and M/M Paris. In addition to Rose of No Man’s Land, Byredo are also releasing a brand new collection, Night Veils. This collection has been two years in the making and the idea with the three scents is that they are only to be worn at night.