Gwyneth Paltrow Launches Organic Make-up Line

Gwyneth Paltrow and her company Goop have joined forces with the Californian beauty company Juice Beauty, founded by Karen Behnke. Teamed together, Paltrow, Behnke and Juice Beauty’s scientists lead the development of a new collection of high performance makeup made with certified organic ingredients under the creative leadership of the actress. The new organic makeup line is set to launch in early 2016 by Juice Beauty and with this partnership, Paltrow will hold the title of Juice Beauty’s Creative Director, Makeup.