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New Shopping Section in the App store

Shopping Apps in a Standalone Section

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Ahead of the holiday shopping season, Apple is adding a new category in its App Store that will allow people to find e-commerce apps more easily. Apple iPhone and iPad users will now see a dedicated Shopping app in the list of categories of apps in the App Store. Previously, shopping apps were a segment of the lifestyle section of the store. With the shopping category, Apple will now have 25 different categories of apps. The channel will officially debut Nov. 5, in time for the holiday shopping season and China’s version of Black Friday—Singles Day, which takes place on Nov. 11. The apps that will be included in the new category will include e-commerce apps like Amazon and Walmart, auction and marketplace apps like eBay, coupon apps like Groupon. The new shopping category will include apps that are “omni-channel,” auctions, coupons, price comparisons and product reviews. The apps that will be included in the new category will include e-commerce apps like Amazon and Walmart, auction and marketplace apps like eBay, coupon apps like Groupon.

 

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