#GucciGram

Gucci’s creative director Alessandro Michele who became a phenomenen in quite a short amount of time,  initiated a new online art project on Instagram. The designer invited artists, from established ones to newbies to interpret the Italian label’s new prints, Gucci Blooms and Gucci Caleido. 31 international artists including Amalia Ulman, Ryder Ripps, Ed Fornieles and Claudia Mate collaborated with Gucci for the project and posted their work on Instagram with the hashtag #GucciGram. "Today creativity is often born and finds its voice in digital media, a vital source of visual culture." said Michele about the project.