BEAUTY

Pat McGrath Launches Gold 001

Her first beauty product

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Pat McGrath launched her limited edition product, Gold 001, as a part of her new line, Pat McGrath Labs. Pat McGrath Labs will not be the name of her new beauty line; instead, the Pat McGrath Labs name will be used as a platform to offer limited-edition and limited-run products McGrath wants to bring to market very quickly. The shimmery, microfine pigment for eyes, lips and skin is being sold for a limited release of only 1000 products. Gold 001 and the line's official launch will be live on the company's website.“I was in the labs, working on my [full] line, and I saw this incredible gold,” said McGrath. “This is something I couldn’t sit and wait a year for. That will be the kind of platform Pat McGrath Labs will offer.” As for the rest of the line, McGrath says it's a work in progress. "Honestly, I have so many ideas about what I want to do next...for now, I just want to focus on this one," she says. "I think there are so many directions that I can take this in, but I certainly see Pat McGrath Labs fueling innovation and ideas for myself as an artist, for other people, and for my full line.” Pat McGrath Labs Gold 001, $40, is available starting, at patmcgrath.com.

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