Alexander McQueen Pre-Fall 2016
Sarah Burton designs from a youth culture point of view for McQ. For the pre-fall collection, the designer got inspired by the style of the rebellious Riot Girls and Teddy Boys and quite irrespectively, the Masai tribes. Members of the Masai wearing draped black garments with unusual decorative elements, reminded a teenage style in a different culture to Burton. The transparent tops, zebra printed pony jackets, mesh dress, the extra wide-leg pants and the stripe details take the central attention from the collection; all underlying an edgy and cool spirit. The strategy of McQ is more commercial and with all the clothes in this pre-fall collection being very wearable although the edgy spirit, confirms that.